Creating and launching a website is a critical part of any business plan, but for many website owners, that is where their web presence strategy ends.
Where a website should be used to act as leverage, increasing leads, traffic, and facilitating relationship building, it instead, for many people, acts more like a forgotten business card.
But in the world of successful websites, just having a website is only the beginning.
Here are somethings to consider:
- Do you have control of implementing the things you know can improve your website?
- What search terms do people type into Google before stumbling across your business website?
- Are there simple things you can begin doing now to increase the amount of people who visit your website?
- Do you know how people find your website?
Here are 5 Simple Steps you can take now to improve the SEO on your website, and in turn increase the amount of visitors that find your website.
1. Get Control
It all starts with getting control of your website. You can’t afford to totally depend on someone else to manage your website, particularly when you are a small business owner.
It’s critical to be able to move quickly with the improvements needed to compete in a fast paced world. Having a website editor allows you to quickly, and easily access your website, and make the changes you need yourself. IF you’re comfortable with a Microsoft Word, you will be comfortable using a good online website editor.
2. SEO basics
After you have the control over your website, the fun doesn’t stop there. You need to attract more visitors to your website, by optimizing each page of your website.
The way google positions you in the search results, is based on how relevant they feel your website is to the search terms that were imputed in their system. So they are going to look at the topics you write about, as well as the amount of links you have pointing to your website.
With a good website editor, not only will you have control over your website, but you will also have a SEO wizard button. AS you edit your website, you can always check your SEO grade, by accessing this service. Now, no more guessing. Now you can know exactly what changes you need to make to your website, that will improve your rankings with Google.
3. Start a Blog
Blogs are essential for a number of reasons. You want to keep people up to date on what’s happening with your business or organization. Blogs also have a more informal feel to them, which may work better to build relationships, and a sense of community around your product or service. But most directly related to SEO, is the fact that blogs can be easily updated, and once you are aware of what key words your website visitors use to find your website/service, you can include these more intentionally in the content that you upload on your blog. The result is more traffic to your blog, or static website.
4. Understand Link Building
Links play a huge role in how Google determines how relevant your website is. Think about it. If you have one or two sites linked to you, it reveals that you aren’t as valued as a website, that is linked to, by 125 other websites. Google will rank the more linked website higher than you. And that means more traffic to that website.
5. Take Advantage of Social Media
Social Media is a new way of looking at how information is accessed, and shared today. Do not ignore it. Now you aren’t the only one that controls your message. There are discussions happening around the internet about your product, service, or just your industry. You have to join that conversation, and attract them to your website, or bring that to them in the form of a Facebook Fan Page, Twitter, etc.
For a free trial of a great website editing software, that can help with controlling your website, and increasing traffic through SEO, visit http://www.ambidupdate.com for more information.
Veron Graham is a Partner at Ambid Technologies, LLC where they focus on creating easy to use software solutions that help small businesses with their online web presence.